This role requires expertise in managing paid search efforts for a dealership group with over 25 locations, making multi-location paid search management an essential skill.
Key Responsibilities:
Paid Search Campaign Management:
- Develop, manage, and optimize PPC campaigns on Google Ads and Bing Ads.
- Conduct thorough keyword research and audience targeting to maximize ad performance.
- Monitor and adjust bids, budgets, and strategies to achieve KPIs.
Social Media Advertising:
- Strategize and execute ad campaigns on META/Facebook Ads Manager and TikTok Ads platforms.
- Create compelling ad creatives and copy in collaboration with the creative team.
- Analyze and report on the performance of social media ad campaigns.
Digital and OTT Advertising:
- Plan and implement campaigns on digital and OTT platforms to drive awareness and engagement.
- Leverage data to target audiences effectively and optimize video and display ad performance.
Retargeting and Geo-Fencing:
- Develop retargeting campaigns to re-engage potential customers and drive conversions.
- Implement geo-fencing strategies to target audiences based on precise geographic locations.
Data Analysis and Reporting:
- Track and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROI.
- Generate regular performance reports and provide actionable insights for continuous improvement.
Budget Management:
- Allocate and manage budgets across multiple platforms to ensure cost-effectiveness.
- Forecast and recommend budget adjustments based on campaign performance.
Collaboration and Innovation:
- Work closely with the content, creative, and analytics teams to develop cohesive marketing strategies.
- Stay updated on industry trends, emerging platforms, and new advertising technologies.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- 3-5+ years of hands-on experience managing paid search and digital advertising campaigns.
- Proven expertise in Google Ads, Bing Ads, META/Facebook Ads Manager, TikTok Ads, and other relevant platforms.
- Strong analytical skills with proficiency in tools like Google Analytics, Data Studio, or similar.
- Experience with programmatic advertising, retargeting, and geo-fencing technologies.
- Excellent communication and organizational skills.
- Ability to multitask and prioritize in a fast-paced environment.
- Certification in Google Ads and META Ads Manager is a plus.
We offer a competitive salary and an excellent benefit package including:
- Major Medical-Dental-Vision Insurance
- Life Insurance
- Paid Vacation
- Paid Holidays
- 401K (profit sharing)
- Christmas Savings Plan
- Employee Discounts in Company Store
Fun Town RV is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, or disability status. Applicants must be authorized to work in the U.S. A Drug screen, driving record and background checks may be conducted prior to, and during employment. Content of this ad and fulfillment of offers is sole responsibility of Fun Town RV.
