Growth and Marketing Lead

Classet • Full-time • Houston, Texas, United States • 1w ago

Goodsmith is revolutionizing the home services industry by providing concierge-level care for property maintenance and repairs. Our seamless, high-quality service is redefining the way homeowners care for their investments. As we expand, we're looking for a Marketing and Growth Lead to drive customer acquisition, engagement, and retention through innovative marketing strategies and data-driven decision-making.

Key Responsibilities

Acquisition and Conversion:

Execute multi-channel lead-generation campaigns to drive customer acquisition.
Manage digital marketing efforts, including SEO, PPC, and social media, to optimize performance and maximize ROI.
Oversee paid marketing campaigns across online and offline platforms, including performance tracking.
Implement and track referral marketing programs to boost new customer acquisition through advocacy.

CRM and Customer Engagement:

Design and implement CRM strategies to enhance customer interactions throughout the lifecycle.
Optimize email marketing campaigns to nurture leads, convert prospects, and engage existing customers.
Leverage analytics to segment audiences and deliver personalized marketing efforts.

Retention:

Develop, in partnership with operations, and implement strategies to maximize customer retention and lifetime value through targeted communications and value-added services.
Design campaigns that drive continued engagement, loyalty, and upsell opportunities.
Collaborate with product and operations teams to deliver a seamless customer experience that reinforces brand trust.

Data-Driven Insights:

Conduct market research and analyze customer behavior to ensure competitiveness.
Track key metrics across all marketing activities, using data to inform and optimize strategy.
Regularly report on marketing and growth performance, delivering actionable insights.

7+ years of experience in marketing, growth, and related fields.
Proven track record of scaling customer acquisition through both digital and offline channels.
Proficiency in tools like Google Analytics, CRM platforms (e.g., Klaviyo, Tovana), and ad management tools.
Strong analytical mindset with the ability to interpret data and inform decision-making.
Experience with service-oriented or subscription businesses is a plus.
Excellent communication and project management skills.

Be part of a dynamic, fast-growing company transforming the home services industry.
Collaborate with a passionate, innovative team dedicated to delivering excellence.
Competitive salary and benefits package.
Opportunity to make a tangible impact on the company’s growth trajectory.